Our training is for people who want to learn SEO by doing it: business owners, marketers, writers and developers. Each course is built around working through real pages and real search results.
Topics are listed below. Please get in touch to ask about current availability and format.
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SEO Course
Learn how search engines work and how to get a website found, from keyword research to technical fixes and reporting.
Learn more → SEO Course
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PPC Course (Google Ads)
Plan, build and improve paid search, display and video campaigns in Google Ads, with a focus on budgets and conversions.
Learn more → PPC Course (Google Ads)
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Social Media Marketing Course
Plan content, grow an audience and run paid campaigns on Facebook, Instagram, LinkedIn, YouTube and more.
Learn more → Social Media Marketing Course
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Advanced Digital Marketing Course
A complete programme covering SEO, Google Ads, social media, email, analytics and strategy in one course.
Learn more → Advanced Digital Marketing Course
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Mobile Marketing Course
Reach customers on their phones through mobile-friendly websites, app store optimisation, messaging and mobile ads.
Learn more → Mobile Marketing Course
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On-Page SEO Course
A focused module on making each page clear, useful and easy for search engines to understand.
Learn more → On-Page SEO Course
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Off-Page SEO Course
Learn how links and mentions build a website's authority, and how to earn them without risky shortcuts.
Learn more → Off-Page SEO Course
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Technical SEO
Crawling, indexing, site structure, speed and structured data.
Learn more → Technical SEO
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Local and E-commerce SEO
Practical SEO for local businesses and online stores.
Learn more → Local and E-commerce SEO
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Online Reputation Management Course
Monitor, protect and improve how a person or brand appears in search results, reviews and social media.
Learn more → Online Reputation Management Course
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Pinterest Marketing Course
Use Pinterest as a visual search engine to bring steady traffic to a website or online store.
Learn more → Pinterest Marketing Course
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Growth Hacking Course
Find and test low-cost ways to win and keep customers, using experiments and data.
Learn more → Growth Hacking Course
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Media Planning Course
Decide where an advertising budget should go, how to buy media and how to judge whether it worked.
Learn more → Media Planning Course
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Display Advertising Course
Plan, design and target banner and video ads across websites and apps, including remarketing.
Learn more → Display Advertising Course
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Internet Marketing Course
A beginner-friendly overview of how businesses find and win customers online.
Learn more → Internet Marketing Course
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Digital Marketing Course
Learn the core channels of digital marketing, SEO, Google Ads, social media, email and analytics, and how they fit together.
Learn more → Digital Marketing Course
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SEO Foundations
How search works, keyword research, on-page basics and measurement.
Learn more → SEO Foundations
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Facebook Marketing Course
Build a business presence on Facebook and run Meta Ads campaigns that reach the right people at a sensible cost.
Learn more → Facebook Marketing Course
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Instagram Marketing Course
Grow a brand or personal profile on Instagram with reels, stories and collaborations, and turn followers into customers.
Learn more → Instagram Marketing Course
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LinkedIn Marketing Course
Use LinkedIn to build a professional reputation, generate B2B leads and promote a company to decision makers.
Learn more → LinkedIn Marketing Course
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YouTube Marketing Course
Plan, make and optimise YouTube videos and Shorts so the right viewers find them, and promote them with ads.
Learn more → YouTube Marketing Course
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X (Twitter) Marketing Course
Use X (formerly Twitter) for brand building, real-time updates, customer service and promotion.
Learn more → X (Twitter) Marketing Course
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Google Analytics 4 Course
Set up Google Analytics 4 and Google Tag Manager correctly, track conversions and turn reports into decisions.
Learn more → Google Analytics 4 Course
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Google Business Profile Course
Set up and improve a Google Business Profile so local customers find the business in Google Search and Maps.
Learn more → Google Business Profile Course
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Email Marketing Course
Build a permission-based email list, write emails people open, and set up automated sequences that sell.
Learn more → Email Marketing Course
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Website Designing Course
Plan and design clear, fast, mobile-friendly websites that are easy to use and ready for SEO.
Learn more → Website Designing Course
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WordPress Website Design Course
Build and manage professional websites with WordPress, without coding, from domain set-up to launch.
Learn more → WordPress Website Design Course
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Affiliate Marketing Course
Learn how affiliate marketing works, choose honest programmes and build content that earns commissions.
Learn more → Affiliate Marketing Course
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E-commerce Marketing Course
Bring traffic and sales to an online store or marketplace listing with SEO, ads, email and conversion optimisation.
Learn more → E-commerce Marketing Course
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Lead Generation Course
Generate and qualify business enquiries with landing pages, ads, forms, WhatsApp and follow-up systems.
Learn more → Lead Generation Course
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Performance Marketing Course
Run paid campaigns across Google and Meta that are measured and optimised against sales, leads and return on ad spend.
Learn more → Performance Marketing Course
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Blogging Course
Start and grow a blog with useful articles, search-friendly writing and sensible ways to earn from it.
Learn more → Blogging Course
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Google AdSense Course
Understand how Google AdSense works, prepare a site for approval and place ads without hurting the reader experience.
Learn more → Google AdSense Course
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AI for Digital Marketing Course
Use AI assistants such as ChatGPT and Gemini to research, write, design and analyse faster, while checking quality and facts.
Learn more → AI for Digital Marketing Course