Course

E-commerce Marketing Course

Bring traffic and sales to an online store or marketplace listing with SEO, ads, email and conversion optimisation.

Selling online means competing on visibility, trust and convenience. This course covers the full funnel for online stores and marketplace sellers: product pages that sell, store SEO, Google Shopping and Meta ads, email follow-ups for abandoned carts, and the numbers that show whether a store is profitable.

Syllabus

What you will learn in the E-commerce Marketing Course

Each module mixes short explanations with hands-on practice.

  1. E-commerce business models and platforms
  2. Product pages and photography
  3. Store SEO: categories and products
  4. Marketplace listings basics
  5. Google Shopping and Performance Max
  6. Meta catalogue ads
  7. Email: welcome, abandoned cart and repeat purchase
  8. Conversion rate optimisation
  9. Reviews and trust
  10. E-commerce metrics: AOV, ROAS and margins
Who it is for

Who should join this course

Students and graduates

Learn a practical skill you can show in a portfolio and use in interviews.

Working professionals

Add digital skills to a marketing, sales, content or IT role.

Career restarters

Return to work, including after a break, with skills that suit flexible and remote roles.

Business owners

Understand your own marketing well enough to do it, or to brief and check an agency.

Freelancers

Offer search and social services to clients with a clear, repeatable process.

Startup teams

Build in-house skills to find early customers without a large budget.

How it works

From first call to finished projects

01

Talk to us

Tell us your background and goal. We suggest the course and level that fit.

02

Free demo class

Attend a demo session to see how the classes run before you decide.

03

Learn by doing

Work through each module on real websites, accounts and tools.

04

Build your portfolio

Finish with project work you can show to employers or clients.

FAQ

Questions learners ask

Do you offer a free demo class?

Yes. Ask for a demo through the enquiry form or by phone. It shows you how the classes run before you decide anything.

Can I take just one module?

Yes. You can take a single course, such as Google Ads or On-Page SEO, or combine several into a longer programme.

What do I need for the course?

A laptop with an internet connection and a Google account for the Google tools. Everything else, including free tool accounts, is set up during the classes.

Do you help with jobs?

We help you build a portfolio of project work, prepare for interviews and understand which roles suit your skills. We do not promise placements, and we suggest caution with any course that guarantees a job.

Are classes online or in a classroom?

This depends on the course and the batch. Contact us for the current schedule and we will tell you exactly what is available.

Ready to plan your next step?

Tell us about your website, learning goals or marketing challenge.

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