Course

YouTube Marketing Course

Plan, make and optimise YouTube videos and Shorts so the right viewers find them, and promote them with ads.

YouTube is both a video platform and one of the most used search engines. Videos that answer real questions can keep bringing viewers for years. This course covers channel set-up, video planning, YouTube SEO, Shorts, analytics and YouTube ads in Google Ads.

Syllabus

What you will learn in the YouTube Marketing Course

Each module mixes short explanations with hands-on practice.

  1. Channel set-up and branding
  2. Finding video topics people search for
  3. Scripting and simple production
  4. Titles, descriptions, tags and thumbnails
  5. YouTube Shorts
  6. Playlists and channel structure
  7. Community and comments
  8. YouTube Studio analytics
  9. YouTube ads in Google Ads
  10. Monetisation basics and policies
Who it is for

Who should join this course

Students and graduates

Learn a practical skill you can show in a portfolio and use in interviews.

Working professionals

Add digital skills to a marketing, sales, content or IT role.

Career restarters

Return to work, including after a break, with skills that suit flexible and remote roles.

Business owners

Understand your own marketing well enough to do it, or to brief and check an agency.

Freelancers

Offer search and social services to clients with a clear, repeatable process.

Startup teams

Build in-house skills to find early customers without a large budget.

How it works

From first call to finished projects

01

Talk to us

Tell us your background and goal. We suggest the course and level that fit.

02

Free demo class

Attend a demo session to see how the classes run before you decide.

03

Learn by doing

Work through each module on real websites, accounts and tools.

04

Build your portfolio

Finish with project work you can show to employers or clients.

FAQ

Questions learners ask

Do you offer a free demo class?

Yes. Ask for a demo through the enquiry form or by phone. It shows you how the classes run before you decide anything.

Can I take just one module?

Yes. You can take a single course, such as Google Ads or On-Page SEO, or combine several into a longer programme.

What do I need for the course?

A laptop with an internet connection and a Google account for the Google tools. Everything else, including free tool accounts, is set up during the classes.

Do you help with jobs?

We help you build a portfolio of project work, prepare for interviews and understand which roles suit your skills. We do not promise placements, and we suggest caution with any course that guarantees a job.

Are classes online or in a classroom?

This depends on the course and the batch. Contact us for the current schedule and we will tell you exactly what is available.

Ready to plan your next step?

Tell us about your website, learning goals or marketing challenge.

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