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Course

PPC Course (Google Ads)

Plan, build and improve paid search, display and video campaigns in Google Ads, with a focus on budgets and conversions.

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Pay-per-click advertising lets a business appear in front of people at the moment they search, and pay only when someone clicks. Done badly, it spends money quickly. This course teaches you to plan campaigns around a clear goal, set sensible budgets and track every enquiry or sale back to the ad that produced it.

You build complete campaigns step by step: keywords, ads, landing pages, bidding and conversion tracking.

By the end of the course you will be able to

  • Structure a Google Ads account for a real business
  • Choose keywords and match types without wasting budget
  • Write ads and landing pages that match what people searched for
  • Set up conversion tracking with Google Tag Manager
  • Read campaign reports and decide what to change
Syllabus

What you will learn in the PPC Course (Google Ads)

Each module mixes short explanations with hands-on practice.

  1. How pay-per-click advertising works
  2. Google Ads account structure
  3. Keyword research and match types
  4. Writing ads and using ad assets
  5. Bidding strategies and budgets
  6. Landing pages and Quality Score
  7. Conversion tracking with Google Tag Manager
  8. Display and remarketing campaigns
  9. YouTube video ads
  10. Performance Max and Shopping campaigns
  11. Lead generation campaigns
  12. Reporting and ongoing optimisation
Who it is for

Who should join this course

Students and graduates

Learn a practical skill you can show in a portfolio and use in interviews.

Working professionals

Add digital skills to a marketing, sales, content or IT role.

Career restarters

Return to work, including after a break, with skills that suit flexible and remote roles.

Business owners

Understand your own marketing well enough to do it, or to brief and check an agency.

Freelancers

Offer search and social services to clients with a clear, repeatable process.

Startup teams

Build in-house skills to find early customers without a large budget.

How it works

From first call to finished projects

01

Talk to us

Tell us your background and goal. We suggest the course and level that fit.

02

Free demo class

Attend a demo session to see how the classes run before you decide.

03

Learn by doing

Work through each module on real websites, accounts and tools.

04

Build your portfolio

Finish with project work you can show to employers or clients.

FAQ

Questions learners ask

Do I have to spend my own money on ads during the course?

Not necessarily. You build campaigns in a practice account and we walk through live campaigns. If you want to run a small real campaign, we help you set a budget you are comfortable with.

Is Google Ads difficult to learn?

The interface has many settings, but the core ideas are simple: the right keywords, a relevant ad, a useful landing page and accurate tracking. The course builds these one at a time.

Does this course cover Facebook and Instagram ads?

Paid social advertising is covered in the Social Media Marketing Course. Taking both gives you a complete paid-advertising skill set.

Do you offer a free demo class?

Yes. Ask for a demo through the enquiry form or by phone. It shows you how the classes run before you decide anything.

Can I take just one module?

Yes. You can take a single course, such as Google Ads or On-Page SEO, or combine several into a longer programme.

Course modules

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