Posting regularly is only one part of social media marketing. This course covers the whole job: deciding what a brand should say and to whom, planning content people want to see, running paid campaigns and measuring whether any of it brings in customers.
It covers both social media optimisation (profiles and organic content) and paid social advertising.
By the end of the course you will be able to
- Write a social media plan with clear goals for a brand
- Plan a monthly content calendar across platforms
- Create posts, carousels and short videos with free tools and a phone
- Run and optimise campaigns in Meta Ads Manager
- Report on reach, engagement, leads and sales