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Course

SEO Course

Learn how search engines work and how to get a website found, from keyword research to technical fixes and reporting.

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This course teaches search engine optimisation the way it is done at work. From the first week you practise on a live website: finding out what people search for, improving pages, fixing technical problems and measuring what changed.

It suits complete beginners as well as people who have picked up SEO from videos and want a structured, complete picture.

By the end of the course you will be able to

  • Research keywords and match them to the right pages
  • Audit a website and decide what to fix first
  • Write and improve pages that answer what searchers want
  • Set up Google Search Console and Google Analytics and read the reports
  • Plan ethical link building and local SEO for a business
Syllabus

What you will learn in the SEO Course

Each module mixes short explanations with hands-on practice.

  1. How search engines crawl, index and rank pages
  2. Keyword research and search intent
  3. On-page SEO: titles, headings, content and internal links
  4. Technical SEO: site structure, speed, mobile and indexing
  5. Content planning and writing for search
  6. Off-page SEO and ethical link building
  7. Local SEO and Google Business Profile
  8. E-commerce SEO basics
  9. Google Search Console
  10. Google Analytics 4 for SEO
  11. Free and paid SEO tools
  12. SEO audits and client reporting
Who it is for

Who should join this course

Students and graduates

Learn a practical skill you can show in a portfolio and use in interviews.

Working professionals

Add digital skills to a marketing, sales, content or IT role.

Career restarters

Return to work, including after a break, with skills that suit flexible and remote roles.

Business owners

Understand your own marketing well enough to do it, or to brief and check an agency.

Freelancers

Offer search and social services to clients with a clear, repeatable process.

Startup teams

Build in-house skills to find early customers without a large budget.

How it works

From first call to finished projects

01

Talk to us

Tell us your background and goal. We suggest the course and level that fit.

02

Free demo class

Attend a demo session to see how the classes run before you decide.

03

Learn by doing

Work through each module on real websites, accounts and tools.

04

Build your portfolio

Finish with project work you can show to employers or clients.

FAQ

Questions learners ask

Do I need a technical background to learn SEO?

No. You need to be comfortable using a computer and the internet. The technical modules start from first principles and you will not need to write code.

Will I work on a real website?

Yes. You practise on a live website, either your own or a practice site we help you set up, so you can see real data in Google Search Console.

Which tools will I learn?

Google Search Console, Google Analytics 4 and Google Business Profile, plus the free versions of popular keyword research and site crawl tools. We also show what the paid tools add, so you can decide when one is worth it.

Do you offer a free demo class?

Yes. Ask for a demo through the enquiry form or by phone. It shows you how the classes run before you decide anything.

Can I take just one module?

Yes. You can take a single course, such as Google Ads or On-Page SEO, or combine several into a longer programme.

Course modules

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