This course teaches search engine optimisation the way it is done at work. From the first week you practise on a live website: finding out what people search for, improving pages, fixing technical problems and measuring what changed.
It suits complete beginners as well as people who have picked up SEO from videos and want a structured, complete picture.
By the end of the course you will be able to
- Research keywords and match them to the right pages
- Audit a website and decide what to fix first
- Write and improve pages that answer what searchers want
- Set up Google Search Console and Google Analytics and read the reports
- Plan ethical link building and local SEO for a business