Google’s AI Overviews and AI Mode summarise information from web pages in its index, with links to sources. Google states that the same SEO best practices apply: pages must be indexable, helpful and created for people, with good page experience. There is no special code or trick for being included.
Our work therefore focuses on what Google rewards: technical health, content that answers complex questions thoroughly, clear structure, first-hand expertise and a strong reputation, along with measuring the effect on clicks and enquiries.
No one can guarantee that an AI assistant will mention or cite a particular business. We improve the signals these systems rely on and measure what changes, and we explain the limits clearly.