Service

Content Strategy

Topic planning based on the questions your customers ask.

We research the questions your audience searches for and map them to pages you have, pages you should improve and pages worth creating, so content work is planned rather than guessed.

Scope

What is included

  • Audience and keyword research
  • Content audit of existing pages
  • Topic map and content calendar
  • Briefs for writers
  • Internal linking plan
  • Performance review
How we work

A clear process from first call to results

01

Discover

We learn about your business, customers, goals and what has been tried so far.

02

Plan

You get a clear, written plan with priorities, timelines and what we will measure.

03

Implement

We do the work, or guide your team, with regular check-ins.

04

Report and improve

Plain-language reports on enquiries and sales, and the next set of improvements.

FAQ

Frequently asked questions

What is included in an SEO audit?

A review of how search engines crawl and index your site, the quality of your key pages, site structure and speed, and your visibility compared with competitors. You get a prioritised list of fixes with the reason for each.

Will you need access to my website?

For an audit we usually need read access to Google Search Console and your analytics. Access to your website itself is only needed if you want us to make changes for you.

How do you report progress?

In plain language. Reports focus on the things that matter to your business, such as enquiries and sales from search, alongside the work done and what comes next.

Ready to plan your next step?

Tell us about your website, learning goals or marketing challenge.

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