Service

AEO Services (Answer Engine Optimisation)

Structure your content so search engines, voice assistants and AI tools can use it as a direct answer to your customers' questions.

Answer engine optimisation (AEO) focuses on the questions your customers ask and makes your answers easy to find, understand and quote. That covers featured snippets and “People also ask” in Google, voice assistants, and the AI-generated answers that now appear in many searches.

We research the real questions in your market, rewrite or create pages with clear, direct answers followed by depth and evidence, and add FAQ and other structured data where it genuinely fits.

No one can guarantee that an AI assistant will mention or cite a particular business. We improve the signals these systems rely on and measure what changes, and we explain the limits clearly.

Scope

What is included

  • Question research from search data and customer conversations
  • Answer-first page structure
  • FAQ sections and FAQ structured data
  • Featured snippet and "People also ask" opportunities
  • Voice search phrasing
  • Internal links between related answers
  • Monitoring of answer features in Search Console
How we work

A clear process from first call to results

01

Discover

We learn about your business, customers, goals and what has been tried so far.

02

Plan

You get a clear, written plan with priorities, timelines and what we will measure.

03

Implement

We do the work, or guide your team, with regular check-ins.

04

Report and improve

Plain-language reports on enquiries and sales, and the next set of improvements.

FAQ

Frequently asked questions

What is included in an SEO audit?

A review of how search engines crawl and index your site, the quality of your key pages, site structure and speed, and your visibility compared with competitors. You get a prioritised list of fixes with the reason for each.

Will you need access to my website?

For an audit we usually need read access to Google Search Console and your analytics. Access to your website itself is only needed if you want us to make changes for you.

How do you report progress?

In plain language. Reports focus on the things that matter to your business, such as enquiries and sales from search, alongside the work done and what comes next.

Ready to plan your next step?

Tell us about your website, learning goals or marketing challenge.

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