Service

PPC Services (Google Ads Management)

Google Ads campaigns planned around your goals, with careful budgets, conversion tracking and honest reporting on cost per lead and sale.

Google Ads can bring enquiries the same day, and it can also spend money fast on the wrong searches. We build campaigns around keywords with buying intent, write relevant ads, send visitors to focused landing pages and track every enquiry, call and sale.

Your ad account stays in your name, you pay Google directly for clicks, and you see exactly where the money goes.

We never promise rankings or guaranteed results. We promise a clear plan, honest reporting and work that follows each platform’s guidelines.

Scope

What is included

  • Account audit or new account set-up
  • Keyword research and negative keyword lists
  • Search, Performance Max, Display and YouTube campaigns
  • Ad copy and assets
  • Landing page recommendations
  • Conversion tracking for forms, calls and WhatsApp
  • Weekly optimisation
  • Monthly report on cost per lead and return on spend
How we work

A clear process from first call to results

01

Discover

We learn about your business, customers, goals and what has been tried so far.

02

Plan

You get a clear, written plan with priorities, timelines and what we will measure.

03

Implement

We do the work, or guide your team, with regular check-ins.

04

Report and improve

Plain-language reports on enquiries and sales, and the next set of improvements.

FAQ

Frequently asked questions

Who pays for the ad clicks?

You pay Google directly from your own ad account. Our management fee is separate, so the spend is always visible to you.

How much should I spend on Google Ads?

It depends on your industry, location and goals. We look at your margins and competition first and suggest a test budget, then adjust based on real cost per lead.

What is included in an SEO audit?

A review of how search engines crawl and index your site, the quality of your key pages, site structure and speed, and your visibility compared with competitors. You get a prioritised list of fixes with the reason for each.

Will you need access to my website?

For an audit we usually need read access to Google Search Console and your analytics. Access to your website itself is only needed if you want us to make changes for you.

Ready to plan your next step?

Tell us about your website, learning goals or marketing challenge.

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