Course

AI for Digital Marketing Course

Use AI assistants such as ChatGPT and Gemini to research, write, design and analyse faster, while checking quality and facts.

AI tools can speed up research, first drafts, ideas, images and data analysis. Used carelessly, they also produce errors and generic content. This course teaches practical prompting for marketing tasks, the workflows where AI saves real time, and the checks needed so published work stays accurate and original.

It also covers how AI is changing search itself, including AI-generated answers in search results, and what that means for SEO.

Syllabus

What you will learn in the AI for Digital Marketing Course

Each module mixes short explanations with hands-on practice.

  1. How AI assistants work and where they fail
  2. Prompting for marketing tasks
  3. Keyword and audience research with AI
  4. Drafting and editing content without losing originality
  5. AI for social media posts and video scripts
  6. AI image and design tools
  7. AI for ads: copy and creative testing
  8. Data analysis and reporting with AI
  9. AI in search: AI answers, AEO and GEO
  10. Fact-checking, privacy and responsible use
Who it is for

Who should join this course

Students and graduates

Learn a practical skill you can show in a portfolio and use in interviews.

Working professionals

Add digital skills to a marketing, sales, content or IT role.

Career restarters

Return to work, including after a break, with skills that suit flexible and remote roles.

Business owners

Understand your own marketing well enough to do it, or to brief and check an agency.

Freelancers

Offer search and social services to clients with a clear, repeatable process.

Startup teams

Build in-house skills to find early customers without a large budget.

How it works

From first call to finished projects

01

Talk to us

Tell us your background and goal. We suggest the course and level that fit.

02

Free demo class

Attend a demo session to see how the classes run before you decide.

03

Learn by doing

Work through each module on real websites, accounts and tools.

04

Build your portfolio

Finish with project work you can show to employers or clients.

FAQ

Questions learners ask

Will AI replace digital marketing jobs?

AI changes how the work is done rather than removing the need for it. People who can use AI tools well and still judge quality, accuracy and strategy are in a stronger position than those who do neither.

Do you offer a free demo class?

Yes. Ask for a demo through the enquiry form or by phone. It shows you how the classes run before you decide anything.

Can I take just one module?

Yes. You can take a single course, such as Google Ads or On-Page SEO, or combine several into a longer programme.

What do I need for the course?

A laptop with an internet connection and a Google account for the Google tools. Everything else, including free tool accounts, is set up during the classes.

Do you help with jobs?

We help you build a portfolio of project work, prepare for interviews and understand which roles suit your skills. We do not promise placements, and we suggest caution with any course that guarantees a job.

Ready to plan your next step?

Tell us about your website, learning goals or marketing challenge.

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