Set up Google Analytics 4 and Google Tag Manager correctly, track conversions and turn reports into decisions.
Every marketing decision is easier with reliable data. Google Analytics 4 (GA4) replaced Universal Analytics in 2023 and works differently: everything is an event. This course shows how to set up GA4 properly, track the actions that matter, such as forms, calls and purchases, and build reports that answer business questions.
Each module mixes short explanations with hands-on practice.
Learn a practical skill you can show in a portfolio and use in interviews.
Add digital skills to a marketing, sales, content or IT role.
Return to work, including after a break, with skills that suit flexible and remote roles.
Understand your own marketing well enough to do it, or to brief and check an agency.
Offer search and social services to clients with a clear, repeatable process.
Build in-house skills to find early customers without a large budget.
Tell us your background and goal. We suggest the course and level that fit.
Attend a demo session to see how the classes run before you decide.
Work through each module on real websites, accounts and tools.
Finish with project work you can show to employers or clients.
No. Google Tag Manager lets you set up most tracking without writing code. We explain the few places where a developer may be needed and what to ask them.
Yes. Ask for a demo through the enquiry form or by phone. It shows you how the classes run before you decide anything.
Yes. You can take a single course, such as Google Ads or On-Page SEO, or combine several into a longer programme.
A laptop with an internet connection and a Google account for the Google tools. Everything else, including free tool accounts, is set up during the classes.
We help you build a portfolio of project work, prepare for interviews and understand which roles suit your skills. We do not promise placements, and we suggest caution with any course that guarantees a job.
Tell us about your website, learning goals or marketing challenge.