Digital marketing is the work of reaching people online and turning that attention into enquiries and sales. This course gives you a working foundation in every major channel, then shows how to choose between them for a real business with a real budget.
It is the right starting point if you are new to marketing, changing careers, or running a business and want to understand your options before hiring anyone. Learners who want more depth can move on to the Advanced Digital Marketing Course or a single specialist module.
By the end of the course you will be able to
- Explain how search, social, email and paid ads each bring in customers
- Set up the basic tools: Google Search Console, Google Analytics 4 and Google Business Profile
- Run a small Google Ads or Meta Ads campaign with tracking
- Plan a month of social media and email content
- Write a simple digital marketing plan with goals and a budget