What is a technical SEO audit?

A technical SEO audit looks at the parts of your site that sit behind the content: whether search engines can crawl your pages, which pages they index, and how quickly and reliably the site loads.

What an audit usually checks

• Crawling: robots rules, XML sitemaps and broken links.
• Indexing: pages that should be indexed but are not, and pages that should not be indexed but are.
• Site structure: how pages link to each other and how deep important pages sit.
• Speed and mobile use: whether pages load and behave well on phones.
• Duplicates: several addresses showing the same content.

A good audit ends with a short, prioritised list: what to fix first, why it matters and how to confirm it worked.